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June 2012 Edition

USED CARS ARE NOT A DIRTY WORD

Pascal Persoon
Dear Reader,

It is with pleasure that we soon announce the launch of www.autocheck.ae.

Autocheck.ae will provide consumers with an independent vehicle information report derived from Autodata's Car Valuation System "CVS". Comparable services worldwide are HPI check, Carfax, Autocheck.com, etc.

Implemented in your showroom, CVS will allow you to verify the values in the Autocheck report presented by the consumer, with those provided by this easy-to-navigate online valuation system. Ask for a free CVS demo by sending an email at sales@autodata.ae.

Pascal Persoon
General Manager

Bill CarterWe are now at the start of the “Discount Season”.

The recent levels of advertising from the vast majority of the dealers signify that the industry is gearing up for the full range of summer activities.

Summer Surprises usually kicks the proceeding off and this nicely coincides with the model year change by a large number of manufacturers. This year, with the holy month of Ramadan starting towards 21st July, means that the offers will them continue into the normal Ramadan and Eid campaigns. This prolonged spell of activity will be offset by the number of residents who leave the Emirates to escape the summer heat. However, we still believe that it is a golden opportunity for the industry to tidy its stock cupboards and prepare for the influx of the new model year inventory that tends to arrive from this month onwards.

So, while the new car market readies itself for the summer, it is also a great opportunity for the used car departments. There will always be customers who will opt for a used car over a new model. This may be due to budget constraints or the fact that they can get a higher grade of car in the used market.
The used car departments need to work closely with their new car colleagues to ensure that every part exchange gets a serious bid to make sure a competitor does not benefit from your loss. It will also mean customer retention. As the market place becomes more and more competitive, customer service and therefore retention, is the only way to stay ahead of the pack. Most dealers are waking up to the fact that used cars are not a dirty word!! Retain the customer and maximise the opportunity.

For any comments or feedback please contact us.

Bill Carter

Head of Valuations
Autodata Middle East

Email: bcarter@autodata.ae
Automotive Industry Forum
Automotive Industry Forum
The Automotive Industry Forum took place on the 19th of April at the Grand Hyatt Dubai. Hosting a qualitative networking event for decision makers in the Automotive Industry, the AIF presented a program in which ENOC Tasjeel was taking the opportunity to discuss synergies with car dealers and Manufacturers present. Automechnica Middle East - shared their insights on how the market of after sales developed through out the years, offering valuable statistics to its audience. The next Automotive Industry Forum will be held in June 2012. For more information please visit www.aif.ae or send an email to info@aif.ae
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